Alba, Piedmont - Italy: a paradise for truffle & wine lovers

March 14, 2016

Do you know where Alba is? This relatively small city in the province of Cuneo, Piedmont, is a true paradise for those who love good food, good wine and especially truffles. It is considered the capital of the UNESCO Human Heritage hilly area of Langhe, and is famous for its white truffle, peach and wine production. Abroad, Alba is especially famous because it’s the hometown of Ferrero, the company behind the worldwide renowned Nutella.

And yet, there’s so much more to be seen - and tasted - in Alba.

KoreaTimes recently published an article about the Piedmont city defining it “the place where you can try the best of the best [of Italian food and wine] even among the Italians”.

Even according to the Korean newspaper, Alba is a place to be visited for its white truffles and wine production.

Truffles, very distinctive for their taste and aroma, are very expensive - especially when they are white.

White truffles are known, in the Piedmont area, as “Trifola d’Alba”, as a true testimony of how this small city is abundant and important in this business.

White truffles are, when sliced up with a knife, delicate and pale in flesh and have a very distinctive, elegant taste that cannot be replicated with any other ingredient. They are, as a matter of fact, a unique and quite peculiar food, considered classy and special not only because it is expensive and quite rare to find.

The International Alba White Truffle Fair is one of the best ways to experience the savory fungus effortlessly. During the fair, travelers, chefs and foodies from all over the world go to Alba and experience truffles in so many different forms. Restaurants located everywhere in the city roll out special menus for the occasion and create special events, tours and activities where everyone can have fun, enjoy amazing food and wine, learn more about local culture, and overall experience one of the truest forms of Italian tradition.

The festival is held from Oct. 8 through Nov. 27 this year: when are you booking your vacation in Northern Italy?

In the meantime, take a look at for more information about the event.

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